✍ What makes a great product vision?





👉 Purposeful: It aligns closely with the company vision and/or mission statement, as well as with the visions for other products in the same portfolio.


👉 Aspirational: It orients your team to the future and paints a picture of what your product aims to achieve.


👉 Achievable: It's grounded in reality and feasible to achieve.


👉 Customer-focused: It's developed with your target customers and users top of mind.


👉 Concise: It's clear and gets the message across without any extra fluff.


👉 Well-documented: Creating your vision is step one, but documenting it and weaving it into the fabric of your product team is critical for making it a reality. Write it down, share it out, and make sure everyone working on the product knows it like the back of their hand.


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