B2B applications of AI in marketing: Two use cases that matter
B2B applications of AI in marketing: Two use cases that matter Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services. Daniel Faggella on July 10, 2017 at 10:05 am MORE Artificial intelligence and machine learning are proving to be very useful in just about every business function in the enterprise, and marketing is no exception. AI is already impacting marketing, and it’s going to further shape the future of how business is done and how relationships are forged between companies and their clients. Most AI in marketing applications are focused on B2C use cases, many of which we’re very familiar with as consumers ourselves. Most of us know that the ads that show up on Facebook, on banners or on Google are targeting individual users directly based on past behavior, demographic data, location information and mor...