10 Rules for Effective Product Management

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1. It is all about building relationships: You are not working alone, this product is not your own property. Therefore you need to learn how to work with other stakeholders and include them in your product. 

2. Own the what and why: you are a Product manager, not an engineering. Product managers are accountable for what we are doing and why we are doing it. Spending all your time to manage scrum boards.

3. Lead your team by providing clarity: Product manager should document discovery in a clear way so that team can execute on it. Need to share your roadmap with team so they understand what is ahead of them. Need to socialize the objective and purpose of the team and how they will track success and KPIs to give visibility on how they are doing,

4. Master the art of decision making: There is no perfect product. Your product will always keep evolving weather it is in terms of user experience, revenue generation or design. To build a successful product, you must get into a habit of doing continuous cost-benefit analysis and undertake improvements that give you most bang for your buck!

5. Be the voice of your customers: Many times you will find the company taking decisions that are not in favor of your customers, show case then the data, surveys, and experiments how good customer experience will yield more value in the long term than any short term gains.

6. All about the problem statement: Product managers should spend most of their time in product discovery and definition to understand the problem statement, not to come up with a solution.

7. Do not make excuses: Product Manager must start owning up to product’s failure. A good Product Manager must assess his market, familiarize himself with his product line, anticipate the product flaws, build real solutions and strategies to beat the competition.

8. Know your numbers: A good Product Manager knows the numbers back of his mind. He knows the calculation behind them and the impact of the change on these numbers on the business.

9. Be Unique: it is your job to find that x-factor of your product that will accelerate your product to it’s escape velocity and give it the push it needed to get out of the beginner atmosphere and fly high among the stars!

10. Communicate Better: This can make or break your product. To be a good Product Manager, it is not only important to voice your opinions. your team was just following instructions! You must communicate every aspect of your product plan ‘with utmost clarity’ to your team. Product Manager must learn to communicate the ‘how of it’ than just the ‘what of it’. Presenting a fuller, clearer picture of your desired product to your team will help you build a better, stronger and sustainable product
#productmanagement #userexperience #design #scrum #successmatrics 

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