Product-Management-Intelligence

FAQ: All about the Google RankBrain algorithm Google's using a machine learning technology called RankBrain to help deliver its search results. Here's what's we know about it. MORE Google uses a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Wondering how that works and fits in with Google’s overall ranking system? Here’s what we know about RankBrain. The information covered below comes from three original sources and has been updated over time, with notes where updates have happened. Here are those sources: First is the  Bloomberg story  that broke the news about RankBrain . Second, additional information that Google has now provided directly to Search Engine Land. Third, our own knowledge and best assumptions in places where Google isn’t providing answers. We’ll make clear where these sources are used, when deemed necessary, apart from general background information. What is ...

An experiment in trying to predict Google rankings In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community Machine learning is quickly becoming an indispensable tool for many large companies. Everyone has, for sure, heard about Google’s AI algorithm beating the World Champion in Go, as well as technologies like  RankBrain , but machine learning does not have to be a mystical subject relegated to the domain of math researchers. There are many approachable libraries and technologies that show promise of being very useful to any industry that has data to play with. Machine learning also has the ability to turn traditional website marketing and SEO on its head. Late last year, my colleagues and I (rather naively) began an experiment in which we threw several popular machine learn...

How Machine Learning Works, As Explained By Google Confused about how machines teach themselves? Here's an overview on machine learning to help The recent revelation that  Google is using machine learning  to help process some of its search results is attracting interest and questions about this field within artificial intelligence. What exactly is “machine learning” and how do machines teach themselves? Here’s some background drawn from those involved with machine learning at Google itself. Yesterday, Google held a  “Machine Learning 101” event  for a variety of technology journalists. I was one of those in attendance. Despite the billing as an introduction, what was covered still was fairly technical and hard to digest for me and several others in attendance. For example, when a speaker tells you the math with machine learning is “easy” and mentions calculus in the same sentence, they have a far different definition of easy than the layperson, I’d...